Sacha Baron Cohen, the creator of Ali G and Borat, returns to the big screen as Bruno, the third character from his cult TV show Da Ali G Show.   Bruno is a gay Austrian fashionista with an unquenchable thirst for celebrity status who descends on America.  On his journey he shines a caustic light on the narcissistic and sometimes ludicrous excesses of the fashion industry, its designers, icons and hangers-on.  Employing his familiar candid-camera style technique, Cohen, in the guise of Bruno, pulls off outrageous stunts involving a former presidential candidate, an adopted African baby and a caged fighting match in his own unique style.