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7th May 1888 - A Kodak Moment
“You press the button, we do the rest”
Advertising slogan for the Kodak camera.
“Philologically, therefore, the word ‘kodak’ is as meaningless as a child’s first ‘goo.’ Terse, abrupt to the point of rudeness, literally bitten off by firm and unyielding consonants at both ends, it snaps like a camera shutter in your face. What more could one ask?”
The Kodak camera was introduced onto the market at a price of $25 in May 1888. Once the 100 exposures on the film inside the camera were used up, the owner would return it to the Kodak plant, where, for a charge of $10, the film would be developed and sent back to the customer with the camera containing a new roll of film (with a paper base coated with photosensitive emulsion). For the first time photographs could be taken by people with no specialised knowledge of the process. Instructions were simple: 1) Pull the string 2) Turn the key 3) Press the button.
13,000 of the cameras were sold in 1888. As a result of its success, and encouraged by Thomas Edison’s progress with the motion picture camera, George Eastman decided to develop a stronger film for the potential motion picture market. [ADD]
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